In the last year, the concept of crowdfunding (most popularly defined as the idea of financing a project through internet donations and pledges) has quickly become a pop-cultural phenomenon. As a case study, I submit to you one Amanda Palmer, a singer/songwriter who launched a Kickstarter page ten days ago to help fund her next album; within about five hours, it had reached its goal of $100,000. As of this moment, with 20 days left, that album’s about 635% funded. I repeat, 635%.
The promise of crowdfunding is that it strengthens the bond between artists and fans/consumers, and allows them to share in the creative act in a way that I hope remains positive. As Palmer’s husband recently said, “I love the way that Kickstarter allows people both to be patrons of the arts and to directly support the creation and manufacture of the thing they want.”
All of which provides a nice teaser for what we’re working on right now… Continue reading